🤝 no affiliate links · no paid placements · every entry lists honest trade-offs · updated 2026-08

Bitly (Core) alternatives

Killing $8-30+/mo (~$96/yr) — here are 3 verified escapes, honest trade-offs included.

the answer easy migration
Shlink · Free ⭐ 5.2K stars

Self-hosted shortener with stats, QR codes and multi-domain support.

you stop paying $8-30+/mo → keep ~$96/yr

head-to-head

Shlink
price Free
self-hostable yes
license MIT
verified 2026-08
migration easy effort

free & open source (3)

Shlink oss ⭐ 5.2K self-host MIT
Free

Self-hosted shortener with stats, QR codes and multi-domain support.

trade-offs: You host it

github →
Dub oss ⭐ 24.6K self-host AGPL-3.0
Free / self-host free

Modern link management with analytics; generous open core.

trade-offs: Cloud pro features are paid

github →
Kutt oss ⭐ 11.1K self-host MIT
Free

Minimal self-hosted URL shortener.

trade-offs: Smaller feature set

github →
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faq

What is the best free alternative to Bitly (Core)?

Shlink is the top free option — Self-hosted shortener with stats, QR codes and multi-domain support.

How much can I save by switching from Bitly (Core)?

Bitly (Core) costs $8-30+/mo, so switching to a free alternative saves roughly $96/year per seat.

Can Bitly (Core) be self-hosted?

Yes — Shlink and Dub and Kutt can be self-hosted for free.